• Created from concept, strategy to completion the opening of the Cup Carnival Canterbury Collections, that attracted 600 Asia Pacific delegates and 1,000 consumers. 
• Invited to sit on the Christchurch City Council NZ Cup & Show Week board, to formulate the strategic plan and marketing initiatives for the local, national and international markets and to position this as the racing event for New Zealand and in particular Christchurch City.
• Event Manager for NZ Cup Day (Equivalent event to Melbourne Cup) held exactly one week to the day after Melbourne Cup. Grew the event significantly year on year, thus I was invited back each year to build lead up and surrounding events around this day. 25,000+ attendances.
• Created Canterbury Fashion Week and worked in partnership with the council to make this an international event that supported the economic development of the city.

• Used to dealing with top 500 corporations and small to medium enterprises.
• Sourced and secured major sponsorships: local, national & international.

• Develop and manage media plans in co ordination with clients brief.
• Achieved frequent, timely and positive media coverage.
• Wrote press releases and built up strong relationship with the media.
• Manage public relations, coordinate and execute press conferences.
• Managed marketing budget. Delivery of all marketing activities within agreed budget.
• Managed all aspects of print materials: production, inventory, distribution, sales and editorial.

• From breakfast meetings and ladies luncheons to degustation dinners.
• From one day events to week(s) long promotions and festivals.
• Balls and fashion shows to speaker's engagements.
• Venues: hotels to shopping centres, city to country, inside and outside.
• Concerts to race meetings.
• Wedding fairs to wine & food festivals.
• On tour seminars to conferences.
• Engagements to weddings.
• Corporate functions to fundraising events.
• Fashion Collections to Fashion Week.
• Best Dressed Lady & Man at the Races to Award Ceremonies.

• Editor: 2 lifestyle magazines.
• Editor: annual magazine.
• Columnist: 10 magazines & newspapers.
• Author: 3 books.
• Editor ES (Entertainment & Style) Magazine (from instigation to completion which includes: budget, marketing, readership, circulation, distribution, sales, writing, layout, PR, contracting photographers & journalist's) Broad readership appeal.
• Editor of Metropol - lifestyle: Readership male & females, upper demographic.

• Weekly radio show special guest: The Breeze, ZB, The Jade & VIVA.

• Weekly TV show host. The Lounge, SKY TV.

• Editor of online DS magazine with international readership & database.
• Update website content, develop and manage regular email newsletter.
• Create and manage websites.
• Social media network.

• Engaged to speak at clubs, organisations and businesses.
• Tutor Chamber of Commerce: Topic: Business Marketing.
• Director/Tutor of Training School, over 2,000 students per annum. 
• Corporate tutor and guest speaker for wide range of companies.

• Christchurch City Council Cup Week Board member, working with other key stakeholders for the week.
• CEO, Blenheim Best. Local government funded position to grow the economic development of the community through events, business relationships, manage the town's 4.5 million upgrade and to build unity within the community.

• Contract: NZ Cup Day (Equivalent event to Melbourne Cup). Year on year for 10 years, I was invited back to grow this event (NZ's largest and most prestigious racing and fashion event) which increased the economic development for the city from 1 million to 10 million.
• CEO of Blenheim's Best. Local government.  Contract to grow the economic development of the community through events, business relationships, manage the town's 4.5 million upgrade and to build unity within the community.
• Contract, 20yrs: Event Manager for several events within the annual Queenstown Winter Festival.
• Event Manager NZ Snow Shows throughout New Zealand.
• Created and executed Christchurch Casino Canterbury Fashion Week.
• Created and executed American Express Canterbury Collections & Awards.
• Contracts included: Event Management charities such the Royal NZ Foundation for the Blind & Variety Club of NZ.
• PR and Marketing Manager , marketing and media relations for Trilogy Software Ltd, Sydney.

• Managing Director: employed over 4,000 part time and full time workers.
• The company encompassed 3 divisions: event management, training school & agency.
• Worked with international film crews from Asia, Europe and America.
• Re branded and launched Canterbury as the fashion and modelling capital of New Zealand - renowned and respected nationally and internationally.
• Created new major events and gained sponsorships with local, national and international companies.
• Negotiated and secured major national & international film, television & print contracts for the talent, models, actors, makeup artists, photographers, production managers, etc.
• Secured international stars for several major events. E.g. Joanna Lumley, Imran Khan…
• Sourced and secured and negotiated contracts on behalf of my clients.
• Purchased the business with low morale, lack of leadership and skills and not making budget. Turned it around within 6 months to a positive cash flow and a very high and successful public profile.
• Travelled nationally and internationally and gained major partnerships with other model agencies globally.
• Restructured the entire business that was necessary to drive the business forward.
• Marketed and promoted Christchurch as a destination to photographic and film companies around the world.
• The only agency to win every major model competition in one year.
• Trained and managed 3 Miss World Winners. (Travelled to Miss World in London & The Seychelles).
• First model agency to install a computerised pay and online marketing system.
• Promoted, and ran many successful entertainment events.
• Largest training school in New Zealand.
• Sold the company in 2000.
• "Arguably New Zealand's largest and most successful agency until it was sold!"

• Diploma of Journalism
• RSA Qualified Australia (Responsible Service of Alcohol Qualified)
• Business Owner Award: The Success Motivation Institute
• Featured Writer: Marketing Your Business (Best Selling Book)
• Author: 3 books